When a unique and bright colored laundry store was opened on Xidan Street, the busiest street in Beijing in 1997, people were stunned by such a high-class laundry store. How could a laundry store afford such a high rent? People in laundry industry were even more suspicious about the survival of such kind of laundry stores.

     Nine years passed, and FORNET developed. Surprisingly, people find that such high-class laundry store can survive in Beijing, over 100 of them; such kind of high-grade laundry stores can not only be opened in the developed area in the south of China, but also be opened in the wide northwestern area; such high-investment laundry stores can exist in large cities such as Beijing and Shanghai, as well as small cities such as Ningguo, Anhui; such high-investment laundry stores not only have strong vitality in high season in northern area, but also have satisfying market performance in the sweltering Guangdong, etc.

     For over 300 FORNET franchisee owners, FORNET inspires various emotions in them: the busy preparation and great expectation at the early stage, the worry and difficulty to adapt at the beginning, the anxiety of deficient business, overwhelming busy work when orders flood in, no idea about how to handle customers' complaints, the happiness of stable business, and the feeling of honor after accepted by the customers, etc. More importantly, doing business in service industry makes them rediscover life, society and value fulfillment approach. Among the FORNET franchisees, there are successful businesspeople engaged in other areas, new college graduates, civil servants who quit job to engage in laundry business, company employees, and many more#

     Maybe you are just like them, hoping to find a position for yourself and realize life value through your own effort; maybe you also wish to have a long stable career to accompany your life; maybe you expect to have an organization where you belong to#

     As a franchisee, regardless of what you expect, the most important thing is to choose a brand that has a common value with you, which is like to find a soul mate. The two parties must have common view of value and view of life, and then the life can be happy. For business partner, it is the same. If there is no common view of value and view of business, it is impossible to fulfill the investment goal and impossible to have successful cooperation.

     Although the investors of FORNET are from every part of China, speak different dialects, have diversified cultural background and ages, they have one thing in common: they are bold, innovative, honest, down to earth and eager for excellence. They all want to become the best once they are engaged in the business. All FORNET franchisees believe that ※ you work to satisfy the needs of the customers every day, taking one step at a time. Gradually, you will find that you are ahead of others and have won the customers.§ This is the unsophisticated business view of FORNET.

     We have a history of nine years, and nearly 500 stores, over 20% of the stores open the second, third or even the sixth stores. In the past nine years, FORNET really turned some hardworking franchisees into millionaires, but we cannot make such commitment: you can earn money as long as you open a FORNET laundry store. We believe there is no investment in the world that can get payback without pains and it is the same for FORNET. But we also believe that as long as we are sure that we are made for the industry, and are willing to devoted to it, work together with others and never give up, we will succeed.

     ※Coexistence 每 interaction, sharing 每 assistance, co-creation 每 mutual benefit§ is the franchise operation notion. We believe the power of a group is infinite, and will be the source for our vitality. We will make every effort to fulfill the wish of FORNET franchisees.

     FORNET is looking forward to your join. We hope the franchise will help each other realize colorful life.

     FORNET.CHINA

 

     Beijing FORNET Laundry & Service Co., Ltd. was founded in July 1997. FORNET is the first laundry brand in China to operate chain stores in the form of franchise. FORNET is among the first batch of registered franchise enterprises authorized by China Chain Store & Franchise Association, and also a member of International Fabricare Institute. In this group consisting of fabric care associations and research centers from many countries, FORNET is one of the earliest enterprise members. Through close exchange and cooperation with foreign counterparts, as well as many years of continuous improvement and innovation, FORNET has always kept strong vitality.



    Within nine years, FORNET laundry stores with a calla lily logo have made their way into more than 150 cities in 29 provinces and autonomous regions, and there are nearly 500 franchisees with nearly 100 new franchisees opened each year. The reinvestment rate of FORNET is quite outstanding in Chinese laundry brands. Currently, more than 20% of the 300 franchisees have opened the second, third# or even sixth stores. With its marvelous strength, sophisticated system, and standardized services, FORNET gains the trust from the consumers and the enterprise has entered the stable development stage.

    With the incessant growth and development of FORNET franchise operation system, FORNET Beijing headquarters set up subsidiary companies in Shanghai, Guangzhou and Chengdu in 2002 and 2003, in order to provide more timely and effective services and assistance for franchisees around China. At present, there are over 150 employees who directly serve the FORNET headquarters and subsidiary companies, mainly engaged in providing store opening support, training, equipment maintenance and repair, operation planning, technical support, operation supervision and laundry technical research and development.

﹛﹛
     FORNET has the two largest professional training centers in China that are located in Beijing and Shanghai, respectively. The training centers are equipped with comprehensive laundry equipment including perc, HYD and the latest wet cleaning equipment, etc.; the teaching facilities are invested with more than RMB 3 million, and the total area of the training centers is over 2,000m 2 that can accommodate more than 100 trainees simultaneously. In 2005, the training centers had 1 senior technician, 3 laundry technicians, nearly 20 senior cleaners, and trained over 2,000 qualified employees for the franchisees including over 200 certified national medium-level cleaners.
     In 2003, chairman of Laundry & Dye Association of France said admiringly when visiting China, ※There is no training base in such a scale in Europe or the US. Its scale is outstanding in this professional field.§
    Service is the powerful guarantee for FORNET to get acceptance, reputation and consumer loyalty. Service industry should focus on service. Service and innovation is critical for all enterprises, and is essential for service enterprises in particular. They are the two legs of service industry. Only the close and scientific cooperation of these two legs can make the enterprises develop. However, service without innovation cannot make the enterprises grow. Innovation helps FORNET gain certain unique competitive edge in both technology and service. Through several years of effort, FORNET has not only gained the trust from the consumers, but also got wide reputation.
    Looking into the future, FORNET will further enhance the brand value, keep top acceptance and reputation in the industry, realize the socialized value of the brand, and strive for the goal of letting the consumers enjoy international top-level laundry service without stepping out of the country.

 

  The first enterprise member of International Fabricare Institute.
  Deputy director of China Laundry Association under China General Chamber of Commerce is from FORNET.
  Trustee of China Chain Store & Franchise Association is from FORNET.
  Vice chairman of Beijing Laundry & Dye Association is from FORNET.
  Authorized by Beijing Laundry & Dye Association and Beijing Quality and Technical Supervision Bureau for clothes appraisal.
  Among the first batch of registered franchise enterprises authorized by China Chain Store & Franchise Association.

  Won ※China Franchise Award§, the top honor in Chinese franchise field, together with KFC,Quanjude,and Hualian supermarket in 2005.
  Won ※Top 10 Chinese Franchise Brands§ by China Chain Store & Franchise Association for three successive years from 2001 to 2003.
  Honored as ※2005 Top 10 Most Attractive Investment Projects§ by China Business.
  Awarded the first prize of reputation in laundry industry by Chinese Society for Quality and Chinese Famous Brand Products Association.
  Won ※Outstanding Franchise Brand in Beijing§ and ※Excellent Franchise Brand in Beijing§.
  Awarded ※50 Most Promising Chain Stores§ by Entrepreneur magazine.
  Awarded ※Chinese Quality Assured Enterprises§ by China Credit Forum.
  Awarded ※Top 10 Brands and No. 1 Reputation in Laundry Industry§ by the survey on consumer product quality and reputation competitiveness on Chinese market in 2002.
  Passed ISO14001 environment system and ISO9001 quality management system certificates.
  Awarded ※Grade A Tax Payment Enterprises§ by Beijing Local Taxation Bureau. 

 

 

  Not all stains can be removed. 〞〞 Credit

  FORNET motto: you work to satisfy the needs of the customers every day, taking one step at a time. Gradually, you will find that you are ahead of others and have won the customers. 〞〞 Down to earth

  The brand goal of FORNET is to become the laundry brand in the market with the highest acceptance and reputation, and the laundry store with the highest quality. 〞〞 Seek for excellence

  Let every customer who comes to FORNET leaves with satisfaction. 〞〞 Service motto

  For the sake of cleanness! 〞〞 Social motto
 Trademark means 〞〞
  Effect, a symbol of the enterprises will never change service purposes -- to clean. "Funaite" is "Fornet" Chinese transliteration.

  Trademark registration〞〞
Chinese registration number:
 "FORNET" French trademark
Registration number at CTMO is 1145928
  "FORNET" Chinese trademark
Registration number at CTMO is 1247972
Overseas registration number:
"FORNET" French trademark
International registration number in Geneva, Switzerland is 684480
Registration number in Seoul, South Korea is 0097437
Registration number in New Zealand is 666528
Registration number in Bangkok, Thailand is SM19335
  Trademark owner〞〞
The owner of the registered Chinese and French FORNET trademarks is Beijing FORNET Laundry & Service Co., Ltd.
  FORNET logo 每 calla lily
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Calla lily represents elegance and grace
In FORNET system, calla lily has three connotations.


﹞ FORNET elegant and gracious customers.
﹞ FORNET elegant and gracious services.
﹞ FORNET elegant and gracious employees.


In every FORNET store, there hangs a calla lily poster, which means FORNET will provide each FORNET customer elegant and gracious services.