When a unique and brand-new laundry store was opened in Xidan Street-the busiest street in Beijing, in 1997, people were astonished at the top-end of the laundry store. How could a laundry store afford such a high rent? People in laundry industry were
    
Now eleven years has passed and FORNET has developed in people＊s surprised eyes: How can such a high-class laundry store survive in Beijing and open over 200 franchised stores; Such a high-grade laundry store has its business not only in the developed area of south China, but also in the wide northwestern area; Such high-investment laundry stores can exist in large cities such as Beijing and Shanghai as well as small cities like Ningguo of Anhui province; Such high-investment laundry stores not only have strong vitality in northern China area with long high season, but also achieve satisfying market performance in the sweltering Guangdong province＃＃
    
For over 500 FORNET franchise store owners today, FORNET inspires various emotions in them: the busy preparation and great expectation before business start, the worry and discomfort at early stage, the anxiety of stagnant business, being in a bustle when orders flood in, being at a loss about how to handle customers' complaints, the happiness of steady growth of business, and the sense of achievement after being recognized by the customers＃＃ What＊s more important, doing business in service industry makes them understand life, society once more and find the real approach to their value fulfillment. Among the FORNET franchisees, there are successful businessmen in other industries, new college graduates, civil servants who quit job to do business by themselves, honest company employees, and many more others＃ ＃
    
Maybe you are just like them, hoping to find a position for yourself in the society and realize your life value through your own effort; maybe you also wish to have a long-term, stable career to accompany your life; maybe you expect to have an organization where you can belong to＃
    
As a franchisee, no matter what you expect, the most important thing is to choose a brand name which shares a common value with you. It is like to find a mate in your life and the two parties must have common view of value and life, and then they can lead a happy life. For business partner, it is the same. If there is no common view of value and business concept, it is impossible to attain the investment goal or to have successful cooperation.
    
Although the investors of FORNET are from every part of China, speak different dialects, have diversified cultural background and being young and old, they have one thing in common: they are bold, innovative, honest, down to earth and in pursuit of excellence. They all want to become the best once they are engaged in the business. All FORNET franchisees believe that ※you work hard to satisfy the needs of the customers every day, taking one step at a time, then gradually, you will find that you are ahead of others and have won the customers.§ This is the unsophisticated business knack of FORNET.
    
We have had a history of eleven years, possessed nearly 600 stores, over 20% of the franchisees has opened a second, a third or even a sixth stores. In the past eleven years, FORNET really has turned some hardworking franchisees into millionaires or even multimillionaire. However, we cannot make such commitment: you would earn money as long as you open a FORNET laundry store. We believe there is no investment in the world that can get payback without pains and there is no exceptional for FORNET. But we also believe that as long as your are sure that your are made for the industry and willing to devoted to it, working together and never giving up, you will surely succeed.
    
※Coexistence 每 interaction, sharing 每 cooperation, co-building 每 mutual benefit§, this is our business concept of franchising. We believe the power of a group is infinite, and will be the source for our vitality. We will make every effort to realize the dream of all FORNET people.
    
FORNET is looking forward to your join. We hope FORNET will help you to live a colorful life.

  
FORNET China

Incorporation Background

dry store next to the coffee shop and could clean dresses very soon. Less than one hour later, when the guest picked up the well-ironed western suit, his astonishment made the businessmen think: ※why introduce this kind of laundry store to China?§ So in the following two years, through a deep and thorough survey to laundry market of both France and China, invitation to senior laundry experts of France and a wide contact and negotiations with European laundry stores, suppliers and franchise enterprises, the original stockholders of FORNET eventually decided to build their own laundry brand ※FORNET§ and formulated principles for FORNET laundry store: taking France＊s cleaning technology and mode as the core of the brand, selecting European laundry store widely-used FIRBIMATIC dry cleaner manufactured by German FMB, the world largest dry cleaner manufacturer and the cleaning aids produced by German KREUSSLER, the leading cleaning aids manufacturer of Europe. With the training of Laundry & Dye Association of France, in 1997, on the Xidan Street, the first joint-stock FORNET laundry store opened.

Development history

Beijing FORNET Laundry & Service Co., Ltd. was founded in July 1997. FORNET is the first laundry brand in China to operate chain stores by way of franchise. FORNET is among the first registered franchise enterprises authorized by China Chain Store & Franchise Association, and also a member of International Fabric Care Institute(Europe). In this group made up of fabric care associations and research centers from many countries, FORNET is the first enterprise members. Through close exchange and cooperation with foreign counterparts, as well as many years of continuous improvement and innovation, FORNET maintains a strong vitality

In eleven years, FORNET laundry stores with a calla lily logo have made their way into more than 170 cities in 30 provinces and autonomous regions, and there are nearly 600 franchisees with nearly 100 new franchisees joined each year. The reinvestment rate of FORNET is unusually high in Chinese laundry brands. Currently, more than 20% of the 300 franchisees have opened a second, a third＃ or even a sixth stores. With its marvelous strength, sophisticated system, and standardized services, FORNET gains trust from the consumers and has entered a stage of stable development.

With the incessant growth and development of FORNET franchise operation system, FORNET Beijing headquarters set up subsidiary companies in Shanghai, Guangzhou and Chengdu in 2002 and 2003, with the purpose of providing more timely and effective services and assistance for franchisees around China. At present, there are over 150 employees who directly serve the FORNET headquarters and subsidiaries, mainly engaged in providing store opening support, training, equipment maintenance and repair, operation planning, technical support, operation supervision and laundry technical research and development.

FORNET has the two largest professional training centers in China that are located in Beijing and Shanghai. The training centers are equipped with comprehensive laundry facilities including perc solvent, HYD dry cleaning equipment and the latest wet cleaning equipment, etc.; the teaching facilities are invested with more than RMB 3 million, and the total area of the training centers is over 2,000m 2 that can accommodate more than 100 trainees simultaneously. In 2005, the training centers had 1 senior technician, 3 laundry technicians, nearly 20 senior cleaners, and trained over 2,000 qualified employees for the franchisees including over 200 certified national medium-level cleaners.

In 2003, Chairman of Laundry & Dye Association of France said admiringly when visiting China, ※There is no training base in such a scale in Europe or the US. Such a large scale is very rare in this professional field.§


Service is the powerful guarantee for FORNET to win reputation, credit and consumers＊ loyalty. Service industry should focus on service. Service and innovation is critical for all enterprises, and much more essential for service enterprises in particular. They are the two supports of service industry. Only with close and scientific cooperation of the two supports can the enterprises develop well. However, service without innovation cannot make the enterprises grow. Innovation helps FORNET gain certain unique competitive edge in both technology and service. Through several years of effort, FORNET has not only gained the trust from the consumers, but also received a good reputation far and wide.

Looking into the future, FORNET will further enhance its brand value, take a lead in reputation and credit in the industry, realize the social value of the brand, and strive for the goal of letting the domestic consumers enjoy international top-ranking laundry service without stepping out of the country.

Connotations of trademark〞
※FORNET§ is made up of two French words, in which ※FORㄗTㄘ§means ※powerful, very§ and ※NET§ means ※cleanness and neatness§. The combination of the two words means ※very clean§.
The logo of FORNET applies green color-the color of the pure sea water around a pacific island, as its background, which is lively, bright and eye-catching, representing the enterprise＊s eternal service tenet-- For the sake of cleanness!
※腦鰓杻§is the Chinese transliteration of ※FORNET§.

Trademark registration〞〞
Chinese registration number:
"FORNET" French trademark
Registration number at CTMO is 1145928
"FORNET" Chinese trademark
Registration number at CTMO is 1247972
Overseas registration number:
"FORNET" French trademark
International registration number in Geneva, Switzerland is 684480
Registration number in Seoul, South Korea is 0097437
Registration number in New Zealand is 666528
Registration number in Bangkok, Thailand is SM19335
Trademark owner〞〞
The owner of the registered Chinese and French FORNET trademarks is Beijing FORNET Laundry & Service Co., Ltd.

Enterprise Culture
FORNET logo 每 calla lily
Calla lily represents elegance and grace
In FORNET system, calla lily has three connotations
? FORNET elegant and gracious customers
? FORNET elegant and gracious services
? FORNET elegant and gracious employees
In every FORNET store, a calla lily poster will be hung, which means FORNET will offer elegant and gracious services to each of FORNET＊s customer
FORNET Enterprise Culture
Not all stains can be scrubbed off. 〞〞 Credit
〞〞 Down to earth
The goal of FORNET is to become the laundry brand with the highest acceptance and reputation and the laundry store of top-quality in its target market. 〞〞 Seeking for excellence
Let every customer who comes to FORNET leaves with satisfaction. 〞〞 Service motto
For the sake of cleanness! 〞〞 Social motto
Enterprise Value Concept: coexistence 每 interaction, sharing 每 cooperation, co-building 每 mutual benefit
Market Positioning of FORNET〞a laundry store that pursues top-rank quality, a laundry store that provides worry-free services for its customers.

 
Service Features of FORNET〞〞

﹞Modern store image design
〞〞 Strong professional atmosphere.
﹞Transparent operation with front shop back factory
〞〞 Make the customers feel reassuring and free of worry.
﹞Five to six grades of laundry prices (no extra charge for light color and express laundry)
〞〞 Pricing is simple and reasonable, more humanistic, which is significantly different from other laundry stores.
﹞Advanced and comprehensive hardware facilities
〞〞 The equipment is on the same level with European developed countries, which is a hardware guarantee for the laundry quality.
﹞Safe and effective dry cleaning solvents and aids
〞〞 Use dry cleaning solvents from Ineos in the UK and stain remover and dry cleaning aids from German KREUSSLER , which makes the laundry safer and cleaner.
﹞Professional and comprehensive laundry technology
〞〞 Every employee on duty must have the continuous and professional post skill training from the headquarters.
﹞High quality and fast laundry services
〞〞 Every FORNET store is equipped with separated and whole-set laundry facilities, which guarantees that the customers can pick up their clothes in the shortest time. FORNET makes the commitment that the customers can pick up their clothes within 24 hours. This express laundry especially conforms to the life pace of modern people.
﹞Convenient and human-oriented service pattern
〞〞 Endeavor to make every customer satisfied and provide considerate customer care service.
﹞Scientific and unified management mode
〞〞 The standard operation management fully shows the attraction of franchising


Laundry technology from France

France is the first country that develops the operation mode of front shop back factory.5角 SEC, with a very long history, is still the largest laundry chain enterprise in the world. Mr. CHAVANAN, founder of 5角 SEC shortened the several days for customers to pick up their laundry in traditional service mode to one hour in fast service pattern, simplified the complicated laundry price category to 5 grades and initiated pay first and service later mode. From a concept to a sophisticated operation mode today, the laundry store service mode has gone a long way in France. The cumbersome machine in 30 to 40 kilograms used in laundry factory was renovated to small one that fits into laundry store. The conveyer belt in garments factory was introduced in laundry store. Cold pressing stand is used to replace press machine. Therefore, an ordinary modern laundry store which is both natural and right in our eyes is actually the fruit of painstaking efforts made by a few generations. During this long process, the forerunners have accumulated plenty of experiences and made both laundry work flow and efficiency optimal.
As a big power in apparel industry, France begins its research on apparel care long before and has made a very high achievement. Being one of the most renowned apparel research institutes in the world, CTTN in Lyons does a widespread training on laundry technology and owns 6 professional laundry technology training schools in Paris. Therefore, Franchise laundry enterprises in France do not need to establish their own training centers. As much attention is paid to apparel care, when other countries are quarrelling over which cleaning solvent should be selected to replace perc solvent, France is adopting and promoting wet cleaning technology which is more advanced. This wet cleaning technology invented by German was in fact popularized in France first. After long efforts of CTTN, the standardization and operability of wet cleaning technology has been gradually improved and completed, and recognized by International Wool Fabric Association.

Dry-cleaner from Italy

The dry-cleaning manufacturing of Italy was developed in 1970s. At that time, during the process of operational mode transfer--the mode of laundry stores collecting laundry which were washed in factory, was transferred to the one of front shop back factory, many new requirements for dry-cleaner were put forward, such as laundry volume, heating system, weight bearing, etc. The longheaded Italian seized this opportunity and rolled out the dry-cleaner catering to the market in a very short time. Through nearly 20 years of endeavor, Italy has replaced UK and Germany, the former market dominators, and become the great power in dry-cleaning manufacturing industry in the world.
Today, the top 7 to 8 dry-cleaner brand names are all from around BOLOGNA in the north of Italy. FMB is the largest in scale among them and also the largest dry-cleaner manufacturer in the world. It owns 4 different brands in which FIRBIMATIC is its leading product. The scale, R&D ability and state-of-the-art producing power of FMB all helps it develop and maintain a competitive edge. Both full-closed perc dry cleaner and full-closed integrated oil dry cleaner are typical models in the industry. So its products are widely used by quality inspection center in many countries as well as the places having a high demand for laundry quality, such as royal family of many countries, 7-star hotel in Dubai, the People＊s Hall in Beijing, etc.

Each FORNET store uses wholly-imported FIRBIMATIC dry cleaner. Some stores have used them for dozens of years and are still far from retirement.

Cleaning aids from Germany

The rigorous working attitude of German brings up splendid chemistry industry of Germany. At present, three largest dry-cleaning aids manufacturers of the world〞KREUSSLER, SEITZ and BUFFA , are all in German.
Founded in 1912, KREUSSLER is a family enterprise of 4 generations and enjoys the longest history in 3 top dry cleaning aids manufacturers. In addition, KREUSSLER is also a well-known pharmaceutical company and has a strong R & D ability in chemistry industry.

As early as 1980s, KREUSSLER invented and produced the most essential dry cleaning aids-builder, which enables the dirty molecules scoured off by detergent not to cling to clothes once more and has functions of disinfection and deodorization. What＊s more, stain remover produced by KREUSSLER is mild in nature among similar products and can better protect fabric from being mingled.
In early 1960s, KREUSSLER and MIELE, a famous wet cleaner manufacturer from German, jointly developed wet cleaning technology, bringing a revolutionary breakthrough to wool cleaning. Nowadays, wet cleaning technology has been mature in European market and wet cleaning accounts for 30-50% of former dry cleaning business volume of laundry stores.
FORNET has been using KREUSSLER＊s product as main cleaning aids of its 500 franchise laundry stores all over China. In the meanwhile, FORNET is also the sole agent of KREUSSLER in China.